Example of a product mix would be the company Coca Cola. Not only does Coca Cola make Coke, they make Fanta, Sprite, Powerade, Fuze, Vitamin Water, Full Throttle, Odwalla and all the Simply Juices.
Coca Cola's product line, Vitamin Water, includes 17 different flavours from Dragon Fruit to Lemon Tea.
Coca Cola's product item, Coca Cola, has many different kinds and sizes of soft drinks.
Coca Cola's product width includes 500 brands. Within these 500 brands there are over 3500 different types of drinks.
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