Your Consumer Profile:
Segmentation Factor
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Specifically:
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How you would be described?
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Demographics
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Age
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16
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Gender
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male
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Income
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$7500 per year
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Family Life Cycle
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Living with parents
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Other?
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Psychographics
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Lifestyle
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Athletic, social, humorous
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Taste in Music
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Country and rap
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Attitude towards health
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Watch what I eat and stay active
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Celeb you most admire
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Katy Perry
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Sports/fitness involvement
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Hockey, volleyball, baseball, golf
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Extracurricular activities
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Hunting, fishing
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Other?
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Geographics
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Urban, Suburban, Rural
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rural
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Behavioural
(you may want to think of a particular product that you use often or is new to you)
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Benefits sought
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Quality and reasonably priced
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Loyalty
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Buy from a variety of different brands(
| |
Usage
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Regular usage
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Occasions
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Start of hockey season
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User Status
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regular
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u really suck
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