Niche and Mass Marketers

10 Niche Marketers:

1. Bronson & Bronson
2. EB Games
3. Popeyes Supplement Store
4. PetCetra
5. Bass Pro Shops
6. Pro Hockey Life
7. Produce Town
8. SunGlasses Hut (SGH)
9. Dre Beats
10. Toys R Us

10 Mass Marketers

1. McDonalds
2. Subway
3. Wal Mart
4. Costco
5. Toyota
6. Apple
7. BlackBerry
8. SportChek
9. Dell
10. Under Armour

Millennials

The Milliennials generation is those born between 1977 and 1994. They make up 20% of the world population today including 70 million in the United States. Some people feel that there are 3 major characteristics describing the Millennial generation: 1) They are racially and ethnically diverse, 2) They are extremely independent because of divorce, day care, single parents, latch key parenting, and the technological revolution that they are growing up alongside, and 3) They feel empowered; thanks to overindulgent parents, they have a sense of security and are optimisticabout the future. Personally I agree with all of these statements, especially number two because divorce rates have increased tremendisally and that we are very technological due to the rise of technology every year.   

My Consumer Profile

Your Consumer Profile:

Segmentation Factor	Specifically:	How you would be described?
Demographics	Age	16
	Gender	male
	Income	$7500 per year
	Family Life Cycle	Living with parents
	Other?
Psychographics	Lifestyle	Athletic, social, humorous
	Taste in Music	Country and rap
	Attitude towards health	Watch what I eat and stay active
	Celeb you most admire	Katy Perry
	Sports/fitness involvement	Hockey, volleyball, baseball, golf
	Extracurricular activities	Hunting, fishing
	Other?
Geographics	Urban, Suburban, Rural	rural
Behavioural (you may want to think of a particular product that you use often or is new to you)	Benefits sought	Quality and reasonably priced
	Loyalty	Buy from a variety of different brands(Easton, Nike, Bauer)
	Usage	Regular usage
	Occasions	Start of hockey season
	User Status	regular

Coca Cola vs. Pepsi

Coke or Pepsi? This is a frequently debated topic today on which company is able to produce the better product, promotion, price, and place. As it comes down to those four categories, Pepsi reigns over Coca Cola. Pepsi is able to promote their product using many different celebrities over the years such as Michael Jackson, Britney Spears, Ray Charles, Christina Aguilera, Mariah Carey, Snoop Dogg and NASCAR speedway driver Jeff Gordon. Although Pepsi was a imitation of Coca Cola created in 1898 by a pharmacist from North Carolina named Caleb D. Bradham, they were still able to create a better run company than Coca Cola. Not only does Pepsi own Pepsi-Cola, they own Gatorade, Frito Lay, Quaker and Tropicana. These other four companies are some of the biggest name in the food and drink industry out there and helps Pepsi raise their popularity. The video below shows the competitiveness between Coca Cola and Pepsi.


http://www.youtube.com/watch?v=0LnJskwydvM