Digital Communications Trends

Coca Cola uses online advertising many ways. For example Coca Cola has their own web page that explains things from the history of their product to every drink they make and sell. In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries.

Coca Cola uses mobile communications by having an App for the ipad. The App includes many stunning features such as; animation and video of the beloved Coca Cola polar bears, legendary Super Bowl advertisement of football icon Joe Greene and vintage ads from the Coca Cola archives.

Coca Cola uses advergaming by coming out with a game by Atari called Pepsi Invaders in 1983 for that year's sales convention. This was one of the earliest advergames.

Coca Cola's main social media plan is "Open Happiness". This campaign has been around for quite some time now. We all know how Coca Cola uses social media to engage its massive worldwide supporters. But now Coca Cola is taking an interesting and bold approach towards social media use. According to Canadian press, the soft drink giant will be sending 3 bloggers to more than 200 countries in a year to uncover what makes people happy, as part of the soft drink maker's "Open Happiness". It is called the Expedition 206 and is currently in its last stage of selecting its final 3 bloggers.

Coca Cola uses consumer generated content because it has disclosed its content and creative strategy for the next phase of their journey which will take its key brands up to  its goal in 2020. The intention is to move from creative excellence to content excellence. Goals are to create ideas so contagious that they can not be controlled. Through telling stories they will provoke conversations that they can earn a disproportionate share of popular culture. Create a conversational model centred around brand stories to create ideas, provoke conversations that coca-cola can act and react upon.

Coca Cola uses viral strategies such as Some companies such as Coca-Cola will be trying some new engagement strategy. Coca Cola has figured out a new and creative way to engage its 40+ million Facebook fans by asking riddles. The riddles ended up leading the user to a ‘secret’ URL where the user could interact and enjoy a creative flash ‘game’.