Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari in 1947.The range of prices for a Ferrari can vary from $100,000-$500,000. Ferrari sells their products online, and in their own stores around the world. The intended target is wealthier middle aged men because they are fast and luxurious cars. Wyclef Jean drives a Ferrari 360 Spyder, Robinson Cano of the New York Yankees drives a Ferrari and Lebron James drives a Ferrari F430 Spyder. This product appeals to me because it is a very fast and luxurious car and many guys my age dream of owning a Ferrari. I would splurge on a product like this because it is a good investment if you want to be known for the car you drive.
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